Brand attributes, corporate communications and videos.
Challenge: to communicate brand attributes and product benefits via the latest in-store digital display technology.
BBVA is one of Spain’s top retail banks. We developed a series of 24 videos for the new flagship store and pilot retail store. The focus was on the banks’ corporate attributes and aimed at inviting passerbys to enter the new offices and try out the new services.
Project commissioned by and in collaboration with John Ryan.
Digital interfaces: Rocío López