Naming, Brand Identity

A unique shopping experience, in all four moments of the day.

Ségécé Spain, developer and promoter of the mall, wanted an original brand to distinguish it from its lackluster and generically branded competitors. Our work included positioning, branding and developing the introductory marketing communications. The brand personality is inspired by concepts of renewal, customer intimacy and dedication to service. The Identity was designed to offer maximum graphic opportunities and play in the applications within the mall.

In collaboration with Hamilton Retail
Naming collaborator: Fernando Beltrán