MARSANABranding & Identity
Por una Mar Sana was born with the aim of creating awareness for the need to preserve and care for our oceans and seas. It intends to help change the social perception of environmental issues, create synergies between business and industry in order to attain sustainable development of our resources and the enhancement of the natural and cultural heritage of our seas.
The identity intends to establish an emotional connection with the public. The design is inspired by Maori tattoos and the iconographic style of North American natives such as the Aleut tribes of Alaska. Indigenous peoples generally offer gooed examples of a healfutl respect to the environment and living proof of the balance that needs to exist between man and nature.