Monico

Brand Positioning and Identity.

Mónico is the leading catering and events company in Madrid, with over 75 years experience. Our mandate was to understand Mónico´s positioning in the marketplace, key factors for success, and to recommend a positioning and brand personality. With an outdated Identity, the brand was also handicapped in competing in a fragmented market and with a more demanding and sophisticated audience.

We developed a new brand Identity to reflect desired attributes such as reliability, modernity, style…as well as a comprehensive communications system, including photography styles, tone & manner guidelines.