Moonz

Brand Strategy, Naming, Brand Identity & Communications

An immersive brand experience.

Moonz is a group of clinics specializing in orthodontics. Previously operating under a network umbrella brand, and recognizing the important intangible value of a strong and differentiated brand, Moonz management decided to secede and operate under a new brand. The objective was to evolve many of the original narrative elements and transition values and attributes.

We helped in this process, keeping a narrative link with the past, evolving further on the earlier brand proposition and offering an even more differentiated brand experience so that customers, patients and employees could relate naturally with the new identity.

Moonz wants to set the stage for child- oriented experience, with appropriate codes aimed at children, but also accessible to adolescents and adults. Therefore, to accompany the brand we also created a story line with new characters aimed at the key target of patients aged between 6 and 9 years old.

In collaboration with: Alberto Herencia
Ilustration & character design: Rocío López
Web: Kike Valdenebro