Prevention. United Nations & NYU School of Law

Branding & Identity

Prevention. United Nations & NYU School of Law

Prevention. United Nations & NYU School of Law

We developed the identity for a program created for the United Nations by the Center for Human Rights and Global Justice at NYU School of Law. The identity aims to capture the essence of complex systems that interact synergistically between different governments, NGOs, and institutions around the world. The ultimate goal is to develop a framework approach to prevention and to make prevention a reality.

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In the first briefing of the present UN Secretary General to the Security Council, he expressed his keenness in prevention and highlighted the importance of this program. During the meeting, he emphasized that we spend more time and resources responding to crises than preventing them. He believes that the cost is too high and we need to adopt a new approach. For him, prevention is not just a priority but the priority.

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