Branding & Identity



We developed a new brand positioning and identity for Princeton Investments, a multi- disciplinary property investment and development company actively managing property assets for over 70 years in the UK, Europe and the US.

Princeton Investments had been operating successfully for years and in several markets without a strong identity, basing their business primarily on word of mouth and reputation. Management realized that the company required a strong and recognizable brand and to bring uniformity to communications, to highlight achievements such as historic and on- going projects, company history and vision, etc.


Princeton 2 Manual scaled

In developing a brand positioning and identity we did thorough research into their competition and the property investment and development sector in Princeton Investment’s key markets. We determined how they wanted its brand to be perceived, leading us to developing key communications messages, elements and formats.

We determined the attributes that define the Princeton Investment brand:
– Credible
– Reliable
– Transformative
– Very professional

Princeton 1 Manual scaled
Princeton Billboard MockUp2 scaled
Princeton Billboard MockUp scaled

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies. ACEPTAR

Aviso de cookies