Retina

Brand Identity.

RETINA is the Ibero- American forum on Digital Transformation organized by EL PAÍS. It analyzes new business opportunities in the digital environment during conferences, debates and meetings and has become essential as a meeting place for entrepreneurs and administrations to understand the opportunities offered by digital transformation. We designed an easily recognizable identity with a strong color personality.

In 2016, EL PAÍS redesigned all its sections, but it maintained the color and elements of the look & feel we had established.