SNGULARBranding & Identity
Brand Positioning, Identity Re- Branding
We developed a new brand positioning for SNGULAR, an information technology company that covers the whole Digital Success Cycle. It is an ambitious young company made up from the merger of several smaller teams and now fully consolidated under a single identity, mission, vision and values.
We defined its brand territory as built upon four pillars:
– Technology talent
– Business success
It can be done
We created the slogan It can be done as a call to action for both customers and employees and partners. We redesigned their identity and created a new personality and look & feel guided by the concept of correlation which represents and reflects the relationships between different players: talent, product, customer, company, market, etc.