VELARBranding & Identity
Brand Positioning & Identity Design
We developed the new brand positioning and identity for VELAR, a newly formed Spanish independent wealth advisory firm (Multifamily Office) whose partners bring to the company an extensive international experience and a select portfolio of clients with whom they work closely and personally. Among the objectives we set for the project: Create and shape the value proposition and positioning
– Mission, vision, values
– Differentiating attributes
– Rational and emotional benefits
– Brand Positioning Statement
– Brand personality, tone of voice
Among the fundamentals of the value proposition, the following stand out:
- Watch over the patrimony of clients, accompanying them for generations, informing, educating, and guiding them for maximum control and predictability so that their financial patrimony meets their established objectives.
- All clients must have the power to make the best financial decisions without any conflict of interest and to enjoy the wealth they are accruing.