EBRO

Brand Positioning & Identity Design

Caring for You & the Planet is the motto with which Ebro Foods identifies the company’s commitment to social responsibility and sustainable continued growth. This commitment focuses on the creation of a business model that, in addition to being profitable and efficient, contributes to the progress of society and adds value to all the actors and places in which it carries out its activity: employees and shareholders, clients, the social and physical environments.

We created the identity with Goodwill Comunicación, who was also charged with developing the communications strategy and main launch elements.

The Ebro plan comprises three activity pillars:  Caring for You, Caring for the Planet and Caring for Food.