MARESA

Brand Positioning & Re- branding

We developed the new brand positioning and identity for MARESA, a leading logistics group with total revenues of 35 million euros per year.

MARESA is staffed by 300 professionals with the support of more than 100 external collaborators. It has 52,000 square meters of logistics capacity in the main industrial centers of Spain, and more than 300 semi- light and heavy vehicles, largely compatible with controlled temperature transport. The Logistics Group develops its activity of International Forwarding, Transit and Customs Management, Industrial Packing and Logistics and Integral Logistics in Madrid, Catalonia, Levante, Andalusia, the Canary Islands and the Balearic Islands.

The new Maresa brand is the result of the merger of two competitors, Marítimas Reunidas SA (MARESA) and Martín e Hijos, each with its own identities and histories to be carried over into the new company’s narrative. It was agreed to name the new company with the existing MARESA name, as it was the most suited to the new positioning and aspirations for the brand. We worked with the client over several months to develop the brand strategy and positioning platform as the roadmap for the new identity as well as for their new communications elements and design formats